Companies are known to misuse twitter and linkedin by spamming their followers with continuous sales talks and advertisements. Some usual mistakes apart from lack of listening skills are -
http://econsultancy.com/uk/blog/5684-10-common-social-media-mistakes
Starbucks however does things differently on twitter by connecting closely with fans and customers. Listening is key and the organization simply moderates discussions with fans and customers.
http://thenextweb.com/2010/01/11/starbucks-formula-social-media-success/
The company has innovative twitter names such as @Frappuccino, for tweets and interactions related to Starbucks’ beloved ice-blended beverage and @MyStarbucksIdea for the discussion of new business/tech/coffee ideas.
Monday, October 31, 2011
Lets start with some basics ...
What does social media mean?
Simply put, social media is the tools, services, and communication facilitating connection between peers with common interests. It is also one of those things of our generation, that has definitely made the world more fun and open.
This includes -
a) Online communities and forums
b) Blogs and livecasts
c) Social networks - eg. Facebook
d) Multi-media sharing - eg. Flickr
e) Diggs (This requires an individual post)
f) RSS readers (This requires an individual post)
g) Microblogging - eg. Twitter
h) Virtual universities
What is social media typically used for?
Not only is it fun and exciting but it is also used by companies productively to -
a) Control and expand the brand
b) Relay messages quickly
c) Reach new segments
d) Diversify the marketing messages
e) Generate more traffic
f) Reaching out to the last mile
An example of a ‘contained’ social media network internally at Dow Chemical -
Employees were able to connect and identify the right human capital for a project and engage to solve problems. Company retirees were even invited to join the network because Dow realized that retirees not only had a wealth of knowledge, but they still had an interest in the company’s success and wanted to participate to help solve problems.
This tool has particularly become really useful for customers who could not vent out their frustrations if they were dissatisfied with the product. Earlier the only way was to go to a consumer forum but now with the advent of social media, these peeps are much more powerful. The customer is indeed truly the king.
For small and medium scale companies that would like to use social media, the best way to go about it is to pick two or three tools and use them frequently. Do not use them so frequently that it will chase your users away. Ideally, communication should be used in such a way that it enhances user perspective on the industry or a topic. Have fun when you use them and be honest. Customers are very knowledgeable and a simple google search would enable them to see through lies.
Simply put, social media is the tools, services, and communication facilitating connection between peers with common interests. It is also one of those things of our generation, that has definitely made the world more fun and open.
This includes -
a) Online communities and forums
b) Blogs and livecasts
c) Social networks - eg. Facebook
d) Multi-media sharing - eg. Flickr
e) Diggs (This requires an individual post)
f) RSS readers (This requires an individual post)
g) Microblogging - eg. Twitter
h) Virtual universities
What is social media typically used for?
Not only is it fun and exciting but it is also used by companies productively to -
a) Control and expand the brand
b) Relay messages quickly
c) Reach new segments
d) Diversify the marketing messages
e) Generate more traffic
f) Reaching out to the last mile
An example of a ‘contained’ social media network internally at Dow Chemical -
Employees were able to connect and identify the right human capital for a project and engage to solve problems. Company retirees were even invited to join the network because Dow realized that retirees not only had a wealth of knowledge, but they still had an interest in the company’s success and wanted to participate to help solve problems.
This tool has particularly become really useful for customers who could not vent out their frustrations if they were dissatisfied with the product. Earlier the only way was to go to a consumer forum but now with the advent of social media, these peeps are much more powerful. The customer is indeed truly the king.
For small and medium scale companies that would like to use social media, the best way to go about it is to pick two or three tools and use them frequently. Do not use them so frequently that it will chase your users away. Ideally, communication should be used in such a way that it enhances user perspective on the industry or a topic. Have fun when you use them and be honest. Customers are very knowledgeable and a simple google search would enable them to see through lies.
Lets start with some basics ...
What does social media mean?
Simply put, social media is the tools, services, and communication facilitating connection between peers with common interests. It is also one of those things of our generation, that has definitely made the world more fun and open.
This includes -
a) online communities and forums
b) blogs and livecasts
c) social networks - eg. Facebook
d) multi-media sharing - eg. Flickr
e) Diggs (This requires an individual post)
f) RSS readers (This requires an individual post)
g) Microblogging - eg. Twitter
h) Virtual universities
What is social media typically used for?
Not only is it fun and exciting but it is also used by companies productively to -
a) Control and expand the brand
b) Relay messages quickly
c) Reach new segments
d) Diversify the marketing messages
e) Generate more traffic
f) Reaching out to the last mile
An example of a ‘contained’ social media network internally at Dow Chemical -
Employees were able to connect and identify the right human capital for a project and engage to solve problems. Company retirees were even invited to join the network because Dow realized that retirees not only had a wealth of knowledge, but they still had an interest in the company’s success and wanted to participate to help solve problems.
This tool has particularly become really useful for customers who could not vent out their frustrations if they were dissatisfied with the product. Earlier the only way was to go to a consumer forum but now with the advent of social media, these peeps are much more powerful. The customer is indeed truly the king.
For small and medium scale companies that would like to use social media, the best way to go about it is to pick two or three tools and use them frequently. Do not use them so frequently that it will chase your users away. Ideally, communication should be used in such a way that it enhances user perspective on the industry or a topic. Have fun when you use them and be honest. Customers are very knowledgeable and a simple google search would enable them to see through lies.
Simply put, social media is the tools, services, and communication facilitating connection between peers with common interests. It is also one of those things of our generation, that has definitely made the world more fun and open.
This includes -
a) online communities and forums
b) blogs and livecasts
c) social networks - eg. Facebook
d) multi-media sharing - eg. Flickr
e) Diggs (This requires an individual post)
f) RSS readers (This requires an individual post)
g) Microblogging - eg. Twitter
h) Virtual universities
What is social media typically used for?
Not only is it fun and exciting but it is also used by companies productively to -
a) Control and expand the brand
b) Relay messages quickly
c) Reach new segments
d) Diversify the marketing messages
e) Generate more traffic
f) Reaching out to the last mile
An example of a ‘contained’ social media network internally at Dow Chemical -
Employees were able to connect and identify the right human capital for a project and engage to solve problems. Company retirees were even invited to join the network because Dow realized that retirees not only had a wealth of knowledge, but they still had an interest in the company’s success and wanted to participate to help solve problems.
This tool has particularly become really useful for customers who could not vent out their frustrations if they were dissatisfied with the product. Earlier the only way was to go to a consumer forum but now with the advent of social media, these peeps are much more powerful. The customer is indeed truly the king.
For small and medium scale companies that would like to use social media, the best way to go about it is to pick two or three tools and use them frequently. Do not use them so frequently that it will chase your users away. Ideally, communication should be used in such a way that it enhances user perspective on the industry or a topic. Have fun when you use them and be honest. Customers are very knowledgeable and a simple google search would enable them to see through lies.
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